BUSINESS BRANDING questionnaire

I’m so excited to work with you and help bring your brand to life through a custom brand guide and Instagram templates that reflect your unique style and vision. Please complete the questionnaire below so I can get a clear understanding of your brand foundations, aesthetic preferences and goals. Your responses will guide the design process and ensure everything we create feels aligned, cohesive and authentically you.

Name

First Name

Last Name

Instagram Handle and Website

Tell me more about your business.

What products/services do you offer? When did you start your business and why?

What is the big picture vision you have for your business?

Who is your ideal customer or target audience?

What three words best describe your brand’s personality or vibe?

How do you want people to feel when they interact with your brand?

Do you have existing brand colours you’d like to stick with? If yes, please list or share a colour reference.

Are there any colours you definitely want to avoid?

Do you have a preferred font style or font/s you currently use for your brand?

Are there any textures, symbols, or visual elements you’re drawn to?

What Instagram accounts inspire you aesthetically?

What types of content do you plan to post regularly?

Do you have a logo or any existing brand assets you'd like me to incorporate?

Is there anything else you’d like me to know about your vision, values, or aesthetic preferences?

Do you have a free Canva account or Canva Pro?